Target Market And Projection Marketing Essay

Target Market And Projection Marketing Essay Ikatan Sdn Bhd that provide technology measured will be officially register and Headquarters is in Shah Alam, Selangor. Ikatan Sdn Bhd aims to be the most competitive and reliable company in provide technology product. Our business concept is basically to provide technology devices that mainly focus on ultrasonic distance measures. Besides that, we also provide services for the products especially for maintenance. Warranty for 1 year will be issued to the customer. To get to us, the customer can contact us directly to our office number, fax or by internet. Our customer services are ready to help you with accurate information. 1.1.2 Product Concept Our product is low cost, simple to use, heavy duty and environment friendly. Once an order is confirmed, we will send our staff to go over costumers place to deliver our product. All prices quoted are inclusive of relevant taxes in Malaysia. The customer may pay some amount of deposit before completing the payment. Transportation fees will be charge. Our product will base according to the customers land area. Our product also can be adjusted to the customers information on how frequent they can measure the distance. 1.1.3 We have already classified our target market which we think could bring a very high profit monthly. In our case, we had agreed to divide the target market into some categories which are target customers and target places. For the target customer, we have three types of people which are contractor, university and retailer. For different type of people, there would be different rate of charge since we consciously consider their economic ability and stability. 1.1.4 The Competitive Advantages As part of the marketing n business world, we cannot run and avoid from competitors. This is the challenge that we have to face. So in order to be constantly competitive, we decided to innovate the current availability of technology in measuring and making it for easier, user friendly, low cost and the most important thing is environmental friendly. Our product intelligent system will be developed by our research department which uses up to date technology and easy maintenance. With that, we are sure that our company can compete with other competitors at the highest level in technology. 2.0 PRODUCT DESCRIPTION A measuring tape is the common tool in measuring length and distance. However, the nature of the tool requires the user to pull out the tape according to the length that wanted to be measured. This can be problematic when the length is quite long or when measuring height and difficult places.    By replacing the tape with an ultrasonic pulse, the inconvenience can be overcome. Ultrasonic pulse greatly simplifies the process of straight line measurement. This ultrasonic pulse give benefit to user who want to measure at difficult place such as behind the cabinet that the tape cannot reach or measuring the height of ceiling Figure 2.1 : front view of Ultrasonic Distance Measure Figure 2.2 : Picture of Ultrasonic Distance Measure 2.1 Product specification Auto stop: switches off if you do not press any key for 4 min.   LCD screen on a luminous background. Memory: allows you to measure and to store 3 different measures Calculation of area and volume.   Addition and Subtraction function: allows you to add or subtract 2 measures.   Clearing of memory function: allow you to delete quickly all the measures stored.   Correction of errors: the distance measurer indicates that a distance measured is either too long, or too short.   Power supply: 1 x 9V Alkaline type Battery (Not included)   Units of Measure: Feet/Meters   Accuracy: +/-0.5%   Frequency: 40 kHz (ultrasonic pickup)   Range: 0.91m to 20m   Dimensions (H-P-l): 142 x 73 x 47mm   Weight (without battery): 144.6g   3.0 TECHNOLOGY DESCRIPTION Uses ultrasonic wave(40kHz) Generated in a particular direction. If there is an object in the path of this pulse, part or all of the pulse will be reflected back to the transmitter as an  echo  and can be detected through the receiver path. By  measuring the difference between the pulse being transmitted and the echo being received, it is possible to determine how far away the object is. The input of the product is the time of taken for the ultrasonic pulse bounce back from an object. Uses LCD to display measurement. Have backlight for easy reading of the measurement MARKET RESEARCH AND ANALYSIS Market size is the estimation how big our market can be in our market area. In order to determine the market size in the area, we might have one of our staff to stand with a clipboard and a sample menu in front of the space and ask pedestrians if they would frequent such an establishment. He will park himself on the corner one early morning and do the same at noon, evening and on a weekend to determine how many customers we can expect on a daily basis. This also will be particularly important when planning a budget. For every company, marketing plan is the most important part of the business. There are no uses of good quality product if the company fails to sell the product maximally. The good marketing plan should study about the customer behavior, what the customers needs and wants, which are the potential buyers and how to satisfy the customers. Customer For our business, we did some research for the targeting customers. We have classified our customers in some categories. They are contractors, university and retailer. Because of limited resources and competition in our market, we hesitant that we are able to sell our product with equal efficiency and services to the entire market. Therefore, before we decide which market to enter, we analyze the best potential buyers using market segmentation. We divided our market segmentation into three groups to offer our product with different market mix: Group 1: contractors. Group 2: university/college Group 3: retailer A contractor is a group or individual that contracts with another organization or individual (the owner) for the construction, renovation or demolition of a building, road or other structure. A general contractor is defined as such if it is the signatory as the builder of the prime construction contract for the project. Contractors conducting work for government agencies are typically referred to as prime contractors. The responsibilities of a prime contractors working under a contract are essentially identical to those outlined above. So that why we target our market to contractor, so that we can get many benefit from them. Our secondary customer is university/college. A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is a corporation that provides both undergraduate education and postgraduate education. We target university because their student maybe will use electronic devices for the certain courses such as engineering, architecture and many more. Next costumer is retailer. For retailer, we will deliver our products at them and they will promote and display it at costumer like civilian, student and anyone who wants to buy it. Primarily, we have planned a fine and efficient services to offer our customers. Our service is with respect to the customers demand. Customers can directly reach us by dropping by to our company at Shah Alam. We will strive in order to improve our services and meet our customers needs and satisfaction. 4.2 Market Size and Trends Figure 4.2 : Current Total Market Size for Three Consecutive Most Previous Years The size of the current total market is thoroughly taken consecutively since year 2008 until year 2010 and represented in a bar chart as above. As visualized, the size of the current total market in 2008 is 2850 units. For year 2009 and 2010, total market size is slightly increases to 2904 units. In the following year, the total size is much better among those after year 2008 when achieved to 2904 units. Competitors Strengths Weaknesses Techshop Enterprise high quality of materials most expensive Not have too much experience Kurnia Tech one year warranty most expensive Juana Sdn Bhd cheapest product among all no warranty iRaybull Enterprise good service They have many competitors even the location are strategicTable 4.2 : Major Competitors 4.3 Competition and Competitive Edge As we can see from comparison table above, there are four (4) main competitors with the same interest. The four main competitors are Techshop Enterprise, Kurnia Tech, Juana Sdn Bhd and iRaybull Enterprise. Many costumers are preferably to go among these four companies due to their strengths in marketing. However, there are some weaknesses for these companies. We successfully encountered their strengths and weaknesses as shown in the table above. This is to ensure that our company is different and far better than them. As for us we provide quality, affordable and reasonable price, on time schedule of installation, simple yet new and advanced technology, good service, friendly workers, and maintenance free. By providing all these features, we are not only giving benefits to our business but also to customers. They will find our new programmed product and service is better than others could offer. We do not need to hire foreign employees to work with us our own native is better than them. This will help to improve and to show others that we are also competent as we successfully create such technology which is the first in country. This will shake our competitors a bit. The fundamental value that had been added to our service is the main thing about customer satisfaction and guarantee. Customers are always right, that what we use. To make sure customer is always right, the review of our service and product is continuously. This can ensure customer feel good and happy with service given and product sell, also, increase marketing of company. 4.4 Estimated Market Share and Sales 4.4.1 Market Share Market share before Ikatan Sdn Bhd Market share after tree month Ikatan Sdn Bhd enter 4.5 Marketing Strategy 4.5.1 Strengths and Weakness of Competitors Our product has several competitors such as Techshop Enterprise, Kurnia Tech, Juana Sdn Bhd , iRaybull Enterprise and others. All competitors have their own strengths and weaknesses. In general, all the competitors strengths are: They have a stable financial with a good reserve of equity due to their amount of years the company has established in the market. Their company is well-known. They have regular customers. The qualities of their products are proven. They have good promotion strategies. They provide good services. They have good in take over the customer The competitors weaknesses are: They sell their product with higher price. They dont have any market plan for their customers. The location is not suitable. The working hours is not flexible From our researched, we decide that our marketing strategy is based on marketing mix. Below are the results of the research: Product Ikatan Sdn Bhd provides the product where the customers can get many benefit from using our product. Price We promote the product in a lower price compare to other competitor Location We locate our company at the strategic place that easily for customer to come and buy it. Promotion For the promotion, we use the pamphlet to approach our market target. Apart from that, we also uses our communication skills to persuade the customers and convince them that our product can give more benefit to them. 4.5.2 Overall Marketing Strategy For our product ultrasonic distance measurer, we have come out with some business strategies in order to deliver a convincing promotion: Signboard or signage at appropriate place and clearly visible. Provide delivery services to the costumer who has order the product and that will make easier for customer to take order. We will spread widely the pamphlet to the retailer and other customer to promote our product 4.5.3 Sales Tactics Ikatan Sdn Bhd sales tactics are enforced by its sales forces and direct mail. Marketing department has already assisted by sales forces hired by top management in order to distribute company information and to promote product specialties to customers. Moreover, Ikatan Sdn Bhd has developed its own website which initiated by those sales forces and company software engineers from Engineering Department. Through mail, it will be more convenience for customers to reach companys products and thus own them via internet purchasing which is easier, faster, and most importantly secured. 4.5.4 Advertising and Promotion à ¢Ã¢â€š ¬Ã‚ ¢ Business Card All the board of company directors will be provide with business card as an advertising method when dealing with the customers. Pamphlet We use high quality and attractive pamphlets to give good perception to our customers together with the information about our company. Signboard We used high quality and coloring signboard at nearest area to attractive customers assumes them to visit and gain to try in our company. Website 4.5.6 Distribution 1. Distribution to Contractor 2. Distribution to University/College 3. Distribution to Retailer 5.0 MANAGEMENT TEAM Chief Executive Officer (CEO) MOHD ZULHIMI BIN ZAILANI 860605-56-6905 Administration Executive MUHAMMAD REDHUWAN BIN ZAINI 870120-10-5667 Operation Executive ABDUL MUID BIN MOHD SALEH 870103-03-5185 Finance Executive MOHAMAD ZULFADLI BIN MOHD ALI 870729-10-5333 Marketing Executive MOHD IZZUDDIN BIN MOHD YUNAN 860410-56-6163 5.1 Position Description Position Description 1 Chief Executive Officer (CEO) Provide leadership to ensure that the mission, ethical values and core guiding principles of the Company are put into practice. Lead the executive management team to be effective developers of solutions to business challenges thereby establishing credibility throughout the organization and with the Board. Responsible for driving the Company to achieve and surpass sales, profitability, cash flow, business goals and objectives. Motivate and lead a high-performance management team; attract recruit members of the executive team not currently in place and retain the executive leadership team; provide mentoring as a cornerstone to the management career development program. Represent the Company and its values with customers, vendors, shareholders, government and regulatory bodies, other stakeholders and the public generally. Support the recruitment, selection, individual development and monitoring of the executive management team and other senior management personnel to ensure the Company maintains a strong succession plan. Spearhead the development, communication and implementation of effective growth strategies and processes. Collaborate with the executive management team to develop and implement plans for the operational infrastructure of systems, processes and personnel designed to accommodate the growth objectives of the Company. 2 Administration Executive Provide secretarial / administrative support to the Company Senior Management Reporting to Operations Manager on the day to day operations related issues. Preparing operations reports and analyzing the effectiveness and efficiency of the overall operations functions Responsible for requisition and maintenance of office equipment including furniture and fixture, telephone system, keys Responsible for printing of office stationeries, including envelopes, letterhead, name card Coordinate documents for approval Communicate with internal and external parties on matters related to administration / office management activities Liaise with the building management on building management matters e.g. car park, maintenance, safety etc. Renewal of License, Insurance, Contract, Advertisement 3 Finance Executive Provides leadership for the entire sales and sales support organization in the sales, support and implementation of Company products and services. Develop and manage account plans/profiles Create and develop customer solutions and sales proposals. Lead in the negotiation of long-term contracts. Attain and exceed forecast sales objectives for Company products and services. Identify, understand and analyze product sales applications, new product opportunities and innovative new sales ideas. Develop sales forecasts and manage them on a bi-monthly basis and submit to management. 4 Marketing Executive Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget. Work with the in-house designer to produce materials of visual impact and within brand guidelines. Work with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies. Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts. Write copy for each product, reflecting key messages, features and benefits. Involve key stakeholders for product at each stage of campaign, and report results once completed. Preparation delivery of marketing plan within key objective. Events planning, organization and execution. Copy writing of articles, marketing materials etc. Liaison with media and publishers as required Ensuring that all marketing materials do no deviate from the established Brand image of the business. Market research and competitor analysis. Maintains up to date with professional sector news. Supporting the development of the website. Focus on both business growth and client retention. Use email, ad words and other electronic marketing techniques to inform customers of new products and generate sales. 5 Operation Executive Responsible for smooth execution of training programmers and events Responsible for providing administrative support Accountable and responsible for the entire events and programmers from initiation to closing Willing to work flexible hours whenever necessary including weekends. 6.0 FINANCIAL PLAN The administration, marketing and operational is important in a business plan. However without any proper financial planning the implementation of a business is net worth it. From the data and information that included in the financial plan, it will help the company to evaluate their ability in managing their financial in order to run the business. Financial plan is the plan that shows the short term financial requirement in order to start a new business. It also shows how the requirement can finance the business using internal and external source. Beside that it can prove the reliable information about changes ion net resource resulting from profit directed activities. Financial planning is the last thing to prepare in this project to complete the business plan. It consists of total expenditure and budget to establish a good business. All the expenditure is such as administration, marketing, and operation budget. Actually, the basic objective of financial plan is to provide financial information which is important in determining some economic decision. Financial information is not information which is needed to be considered in making decision, but it is more important than that. We can say that, every decision make will base on financial information. 6.1 Purpose of financial plan To analyze the project and financial plan To ensure the initial capital are adequate, ability and sufficient To identify the purpose and relevant source of fund To determine the amount of loan re-payment and depreciation of fund fixed asset To appraise availability before actual investment is committed To evaluate how far or potential return on investment To make a party such as a financial institution to be confidence with the financial of the company in order to make a business loan 6.2 Strategies of financial plan Makes sure that company have sufficient amount of cash in order to take trade discount, to maintain credit rating and to meet unexpected cash needs Give advice and opinion to other department such as administration, marketing and operation in order to reach the business purpose Make sure the increase in business profit at the good stage and better performing Make sure that cash was used efficient and effectively without wastage in expenses Try to seek business opportunity in order to increase the financial strength or wealth of economy SALES AND PURCHASE PROJECTION PROJECT IMPLEMENTATION COST SCHEDULE ADMINISTRATIVE, MARKETING, AND OPERATION BUDGET Activities Start Deadlines Business registration 15 Oct 2010 2 Nov 2010 Trade mark registraton 20 Oct 2010 5 Nov 2010 Labours intake 15 December 2009 25 Feb 2010 Start production 1 Nov 2010 28 Nov 2010 Product promotion 15 Dec 2010 2 March 2011 Trial product 15 Dec 2010 1 Jan 2011 First sale 2 Feb 2011 31 August 20117.0 PROJECT MILESTONES Here are the project milestones for our company. 7.0 CONCLUSION It can be conclude that Ultrasonic Distance Measure has great potential to penetrate into the market due to low prize and high efficient usage. This was confidently proven by our experts through researches, surveys and development for more than two years. I believe this product will be successfully achieves our target sales. As a management team of Ikatan Sdn Bhd, we need to fulfill our customer needed. So, the good relationship between supplier and customer are very important. We are promise to give 100% commitment to our company. 9.0 APPENDICES Figure 9.1 Picture of Ultrasonic Distance Measure Figure 9.2 Technology used of our product Figure 9.3 Maps of our company located

Isolationism, Intervention, and Imperialism: Assignment Essay

Monroe Doctrine: statement issued by President James Monroe stating that the Western Hemisphere was off limits to further European intervention Intervention: involvement by a foreign power in the affairs of another nation, typically to achieve the stronger power’s aims Sphere of Influence: an area or region over which a country has significant cultural, economic, military, or political influence Isolationism: policy of refraining from involvement in global affairs Expansionism: policy of growing a nation’s physical territory or political influence Imperialism: policy of creating colonies in weaker nations in order to generate raw materials and have access to new markets Turner’s Thesis. – An idea advanced by historian Frederick Jackson Turner that argued that Americans should seek a new frontier, one in foreign lands; because this would help Americans maintain their inventive and energetic spirits Big Stick Policy: foreign policy under Theodore Roosevelt that used U.S. power to police foreign nations, particularly those in Latin America Roosevelt Corollary: policy put forth by Roosevelt stating the United States would intervene in Latin America on behalf of foreign powers if Latin American nations did not meet their agreements Dollar diplomacy: foreign policy under William Howard Taft that used U.S. economic power to try to shape international affairs Natural resources: materials such as oil, natural gas, lumber, gold, copper, waterways, and fertile soil that are native to a given place and can be used for economic benefits Markets: places where manufactured goods can be bought and sold Notes: Alaska Secretary of State William H. Seward signed the treaty to purchase Alaska from Russia for $7.2 million in 1867. Many Americans thought buying Alaska was a mistake. Alaska was barren and covered with ice. They called it names such as â€Å"Seward’s Folly† and the â€Å"Polar Garden.† The Russians agreed. They had decided to sell Alaska because they did not think it was profitable. But the purchase grew the nation by about 600,000 square miles—about twice the size of Texas—for only about two cents an acre. Despite low expectations, Alaska was rich with natural resources such as lumber, gold, copper, and other metals. Oil and natural gas were discovered in Alaska, which continues to fuel battles between conservationists and energy and mining interests. The discovery of gold in Alaska in the 1890s led to a gold rush. It also encouraged the development of Seattle as a major port. Pacific Islands – Midway, Samoa, Guam After the Civil War, U.S. expansionism into the Pacific began. Merchant ships sought places to refuel. Missionaries wished to spread Christianity around the globe. The United States began expanding in the Pacific with the occupation of the Midway Islands, located about 3,000 miles west of California. Just as merchants needed ports to refuel their trading ships, the U.S. Navy needed safe harbors abroad. The United States began working to gain control of strategic ports in the Pacific in order to meet this need. Small islands that had been mostly ignored by imperial powers thus became more valuable. Before long, the United States had established rights in Pacific island nations including the Marshall Islands and Guam. U.S. traders and missionaries stopped in Samoa en route to Australia. Rivalries among the United States, Britain, and Germany became heated in 1878 after Samoa gave the United States permission to build a military base in Pago Pago. To settle this dispute—but witho ut consulting the Samoans—the United States and Germany divided up the islands. Britain agreed to withdraw in return for the rights to other Pacific islands. In 1899, this division was complete. The United States annexed its portion of Samoa. Hawaii Missionaries and whalers were the first Americans to stop on the Hawaiian Islands. Some eventually settled there. American settlers also began growing sugar and selling it to the United States. Sugar became Hawaii’s most important export. Former Americans came to dominate both Hawaii’s economy and its government. In 1875, the United States and Hawaii agreed to give the United States favored-nation status. This allowed Hawaiian sugar to be imported to the United States without tariffs. In 1887, the United States pressured the Hawaiian government to allow the United States to establish a naval base at Pearl Harbor in exchange for renewing this agreement. This agreement ended when Congress passed the McKinley Tariff of 1890. Under pressure from U.S. sugar growers, Congress revoked Hawaii’s special privilege and forced Hawaiian sugar growers to compete with U.S. and Cuban  sugar producers. As a result, Hawaii faced a severe economic depression. To get around this tariff, planters in Hawaii plotted to make Hawaii a territory of the United States. Political turmoil followed as American Hawaiians clashed with the native government under Queen Liliuokalani. Over the next decade, sugar growers and other U.S. interests pushed to have the Hawaiian Islands annexed by the United States. Hawaii became a U.S. territory in 1900. Japan Americans wanted to begin trading with Japan to grow their profitable Pacific trade. Japan also offered a place for fisherman in the commercial whaling industry to refuel. But for two centuries, Japan had isolated itself from the rest of the world. It limited outside influence by restricting trade with all but a few Dutch and Chinese traders. Japan also prohibited foreigners from entering the country. This changed on March 31, 1854, when U.S. Commodore Matthew Perry landed in Japan. Aware that it would be unable to defend itself and perhaps fearing war, Japan agreed to a treaty of friendship. China In the mid-1800s, China opened its ports to trade with the United States and Europe. However, China’s leaders were unable to keep foreign powers from taking over its territory. In 1895, Japan attacked China, taking over a large Chinese peninsula. China was severely weakened, and the European powers took advantage. In the late 1890s, European powers carved out spheres of influence in China. These gave European nations favorable-trade status. Many U.S. business and government leaders worried that they were not given equal access, so the United States proposed an Open Door Policy with China. This policy allowed all nations to trade freely in China. But European governments realized that the policy would greatly benefit the United States and take away the power that European nations had accumulated. Thus, they were reluctant to accept this policy. In 1899, a group of Chinese martial artists led the Boxer Rebellion. This violent uprising against foreign influence in China was put d own two months later. By then, however, more than 200 foreigners had been killed. Not wanting another bloody rebellion, European powers then accepted the Open Door Policy. The policy respected China’s borders and vowed to maintain its independence. Venezuela Venezuela and Great Britain had long disputed the boundary separating Venezuela and British Guiana. After a 509-ounce gold nugget was found in the disputed territory, tensions rose. Both countries claimed the gold was discovered in their territory. Eager to enforce the Monroe Doctrine and to keep Britain from gaining more land in the Western Hemisphere, President Grover Cleveland attempted to intervene. Eventually a neutral arbitrator settled the dispute. But the message to the world that the United States would enforce the Monroe Doctrine was clear. Virgin Islands When the Europeans began colonizing the Americas, many countries targeted the Virgin Islands in the Caribbean Sea. The Dutch claimed the islands, divided them into plantations, and began to grow sugarcane there. The Virgin Islands were an important stop on the Triangular Trade routes that passed from Europe to Africa and the Americas. After slavery was abolished on the islands and the sugarcane plantations began to fail, the United States set its sights on the territory in the late 1800s. By 1917, the United States had bought the Islands from the Dutch. At the beginning of U.S. occupation of the islands, the U.S. Navy controlled the territory. Alaska purchased from Russia acquire land and resources Samoa agreed to split rights with Germany acquire ports in the Pacific China instituted Open Door Policy gain trading rights in China Cuba refused to support revolution maintain isolationist ideals Dominican Republic sent financial adviser Roosevelt Corollary to the Monroe Doctrine Hawaii refused to, but eventually did annex maintain isolationist ideals; gain valuable resources Japan opened trading gain trading partner Venezuela and British Guiana tried to intervene in dispute gained Monroe Doctrine Virgin Islands purchased from Denmark acquire land, military ports, and resources

Book of the Courtier Essay

â€Å"Whatever character an individual has determines how successful the community he belongs to will be†Ã¢â‚¬ ¦ these lines are indeed true with what the â€Å"Book of the Courtier† suggests. Authored by an Italian soldier, and a statesman attached to the court of the duke of Milan and later in the service of Duke Urbino, Baldassare Castiglione, the entire book dwells in a central theme which includes having graceful behavior, especially that of the impression of effortlessness or referred to by the book as â€Å"sprezzatura. † This series of four books deals so much on how an individual should train himself in discipline so as to be able to reach the best person he could in a way that he could contribute so much to his own community. In the case of this book, Castiliogne puts it in the personification of a perfect courtier. On the third book though, the story evolves on how a court lady should carry herself and thus be able to serve her master in a way that they will never have any point of despising her service. Being clever is quite a clear attitude pointed in this part of the book. In addition to this, the wide differences between male and female genders is shown with emphasis. One part of these series of stories talks about the individuality of each men as I may quote: â€Å"I don’t want to be like the man who stripped down to his shirt and then jumped a shorter distance than he had in his greatcoat. So as far as I am concerned it is very fortunate that the hour is late, because as there is little time I shall have to say far less, and not having given the matter any thought, I will be excusable and allowed to say without being censured all the things that come to my mind. And now in order not to have to carry the burden any longer, let me start by saying that to recognize true perfection in anything is so difficult as to be scarcely possible; and this because of the opinions vary. Thus there are many who like to hear someone talking a great deal and who will call him an agreeable companion. Some will prefer reticence; others an active and restless man; others one who always acts with calmness and deliberation; and so everyone praises or condemns according to his own opinion, always Importance Placed on Individual or Society Page #2 camouflaging a vice under the name of a corresponding virtue; or a virtue under the name of a corresponding vice. † This lines shows how individual opinions affect how one person chooses to conduct himself in front of the other people in his community. Sometimes held in hindrance to what he really likes to do, a person chooses to succumb to what his society considers to be right and acceptable. Yet some choose to stick to what they believe in and dares to be different in some ways thus facing the judgment of his community men regarding his rather different being. Indeed, however a man chooses to deal with his own life defending his own beliefs as such, it will strongly influence his society’s views on things. A real â€Å"perfect courtier† is referred to as someone who can direct his own way. Someone who would not allow his principles be cracked by people who aims to put his â€Å"service to his master† into a lower state of excellence. A real noble man is the one who can decide for himself. From the smallest detail of how he should dress to the most complicated issue of how he should deal with his life. He that continuously struggles for his goals toward aspiring people. Someone who is able to measure his accomplishments with those of other people is the one considered to be truly successful. Everything must occur in such a reasonable way and with purpose. It is very important for each and every one of us to continue on pursuing our own goals to attain self excellence. As Sydney Bremer says in his book Successful Achievements: â€Å"In the assurance of strength, there is strength, and they are the weakest, however strong, who have no faith in themselves or their powers. Men often conquer difficulties because they think they can. Their confidence in themselves inspires confidence in others†. This is indeed true specially in connection with the theme of the book of Castiglione. It is thus true that what a person does as a separate part of his community is directly linked to other people living with him. Man, as the very basic part of a certain society determines both the norms and the idealism a community considers to be true and acceptable. On the other hand, aiming for the best, as suggested by the ideas of Castiglione is concerned with how we embed ourselves with the positive traits that lead to self excellence and also eliminating negative characters which may Importance Placed on Individual or Society Page #3 hinder us from doing what we are supposed to reach as our aims in life. One of which is â€Å"sprezzatura† which was translated in the modern English as â€Å"recklessness†. It came from an Italian root-word â€Å"sprezza† meaning contempt, disdain, or scorn. Having such attitudes wouldn’t make any young courtier a successful one at that. On the contrary, it will just lead him to failure and distress. His goals of giving his best service will surely be a waste if he continues to cultivate this character in his everyday dealings. This is so much true even to an individual who strives to be the best in what he does. As a whole, as we could closely see, the â€Å"Book of the Courtier† shows so much emphasis on the kind of living of an individual person. From the positive traits he must posses to the negative attitudes he must omit from his system so as to be able to meet the goal of self excellence. Women also were given emphasis to have certain independence from the authority of men in some ways. Giving them the free will, freedom of speech and freedom in deciding for what they want with their lives. Yes, as this book has been set at a long time past in England, this doesn’t necessarily mean that it doesn’t have any practical advise to the modern times we are presently living in today. Apparently, the contents of this book has a lot of advise enclosed for these generation which we are living in. As to what we could actually observe, many young people today lack the enthusiasm of actually establishing their own purpose in life. Sadly, only a few of the youth today endeavor to influence the community they are living in with positive contributions to the moral, spiritual, and even secular aspects of life in the society. Only a fewer percent of today’s population really strive for the aim of having self-excellence. Yes, sometimes, its not bad to be a bit perfectionist with ourselves. Knowing our limits of course, perfectionism usually lead us to self-excellence. As one saying implies : â€Å"Make perfection your aim and be satisfied with nothing less†. Yes, we must always remember to ask ourselves of what we ought to do as an individual, what we could improve on ourselves and thus be able to make a difference on the community we are living in. Not to be praised or to be renowned as a noble man, but to reach the reality of self-excellence. Sources: Castigliogne, Baldesar. The Book of The Courtier. Penguin Classics. 1967.

Argumentative Essay On Overfishing - 1314 Words

Abstract: Overfishing is the process of fishing to the point where more fish are caught than the population can replace through natural reproduction. It may seem profitable to quickly grab as much fish as you can, but it is extremely harmful to the marine ecosystem. The results of this have lasting impacts on the balance of life in the oceans, and the social and economic well-being of the coastal communities who depend on fish for their way of life. Fortunately, there are efforts being done to help prevent this dangerous activity. New Zealand has noticeably led the charge to ending overfishing. Some ways countries have been limiting fishing activities are: marine protected areas, and fishing quotas. These are more of the notable examples,†¦show more content†¦If you think about how big that number is, it should tell you how much of a problem this is. The same study found that 32 percent are classified as overexploited, depleted or recovering, meaning that they are reproducin g far less than they are potentially able to. This percentage is the highest that has been seen in the decades of studies, indicating that the problem of overfishing is becoming more and more severe. And at this point, it seems the problem will only get worse, unless we make severe changes. However, this is much easier said than done, billions of people rely on fish for protein, and fishing is the principal livelihood for millions of people around the world. For centuries, our seas and oceans have been considered a limitless source of food. However, increasing fishing efforts over the last 50 years because of the depleting fish populations, has led to unsustainable fishing practices that are pushing many fish stocks to the point of collapse. Many important commercial fish populations (like the Atlantic bluefin tuna) have suffered a decline to the point where their survival as a species is extremely threatened. The more we hunt and kill these fish, the less likely the fish will be ab le to reproduce and begin to thrive again. Target fishing of top