Sunday, May 24, 2020

In The 21St Century, The Advancement In Medical Technology

In the 21st century, the advancement in medical technology has allowed DNA testing and counseling to become accessible to the general public. With the rise in population genetic curiosity of ancestral DNA markers, the tests have also been available to discover probability for diseases that have been inherited or in the genetic code through DNA mutations. According to a study in 2010, DNA screening for breast cancer is one of the most widely tested for the disease in the U.S. (Gail and Mai, 2010:666). Other pop culture factors have increased the awareness of this type of DNA counseling. In 2013 actress Angelina Jolie wrote a piece for the New York Times where she very publicly discussed her experience with BRCA testing and her decision to†¦show more content†¦The use of DNA testing for breast cancer prevention and treatment is significant to the field of biological anthropology because it is changing the lifespan of humans with predisposed diseases. Like Angelina Jolie, those who choose to proceed with preventative care such as a double mastectomy will prolong their reproductive years as well as their overall lifespan because the cancer will be removed when it normally effects the person during their reproductive years. Breast cancer may not itself prevent pregnancy, but treatment for it may cause infertility as well as the ability for a mother to provide and care for offspring. Although there is not enough research for this to, have theoretical backing, future studies m ay show the effects of DNA testing and breast cancer prevention and treatment on the population. What genes are tested? BRCA1 and BRCA2 are the commonly known genes linked to breast cancer risk. BRCA1 and BRCA2 are human genes that generate tumor suppressor proteins. These proteins help repair damaged DNA and, therefore, play a role in ensuring the stability of the cell’s genetic material. When either of these genes is mutated, or altered, such that its protein product either is not made or does not function correctly, DNA damage may not be repaired properly. As a result, cells are more likely to develop additional genetic alterations that can lead to cancer. Certain inherited mutations in BRCA1 and BRCA2 increase the potential of female breastShow MoreRelatedIs It A Human Incubator For Viruses?968 Words   |  4 Pagesworldwide epidemic with equal or more severity of the Black Death to happen. The available access to medical assistance and hygiene, advancement in medicine, and all the information help with preventing that from occurring. The world in the 1300s did not have these type of luxuries like the 21st century had to offer. This made the spread of viruses easier. Starting with the Middle Ages, access to medical help was limited. The clergy and some of the wealthy were only ones permitted to practice medicineRead MoreDiagnostic Services Facilities The Provision Of Timely, Cost Effective, And High Quality Essay1555 Words   |  7 PagesMedicine. These services function in the settings of ambulatory care, acute care, mental health, geratric and rehabilitative care† (2016, Patient Care Services). The advancements in medical technology are growing rapidly and becoming more beneficial not only to doctors but patients as well. The benefits of the advancements in technology allow doctors to use more preventive measures when it comes to life-threatening diseases such as cancer, heart disease, diabetes, etc. Support Services and Duties:Read MoreThe 21st Century874 Words   |  4 PagesThe 21st has begun and with it will come many changes in today’s modern society. Changes occur daily; taken into view these changes become extremely noticeable. This century is going to change not just the way that we think, but also what we actually think with - our own individual minds. This paper will express personal beliefs on what will occur in the 21st century, such as, technology, medical sector, and living environments. Technology plays an important role in the 21st century. Modern advancementsRead MoreEssay Advances in Medical Technology1014 Words   |  5 PagesAdvances in Medical Technology Medical Technology has developed to a great extent over the course of many centuries. Since the days of Hippocrates, considered the â€Å"Father of Medicine†, advances in the medical field have brought us into a brave new world. With the advent and application of modern technology, the medical field seems to have evolved more in the last 10-20 yrs than in the previous 1000 years. Recently, new ground has been broken throughout the field, involving medical techniques,Read MoreEssay about Twentieth Century Evolves to the Twentieth First741 Words   |  3 PagesAnderson (2007) claims, â€Å"The technological innovations, improved surgical techniques, and revolutions in drug therapies presented another problem: The field of medical ethic, or bioethics as it is now called, had to undergo radical change to keep pace with improvements in diagnosis and patient care† (Anderson, 2007, p. 262). Technology unquestionably created changes in every area of our lives, particularly th roughout the last two hundred years, and in no industry is that more clear than the fieldRead MoreEssay on The Future of American Technology523 Words   |  3 PagesThe Future of American Technology The future of technology in America is going to change dramatically and frequently from here on out. It has already grown so much in the past thirty years; I think that it will continue expanding at faster and faster rates. I think that it will be both good and bad. There will be many positive advances in the medical field, and such, but I think that there will also be some negative consequences. With all of it though, I feel that the positive will outweighRead MoreModern Day Medicine And Health Informatics1063 Words   |  5 Pages Medicine in the 21st Century has continued to push the boundaries of science to unthinkable limits, often fusing complex technological elements and concepts together to achieve great feats. Two major contributing factors that have increased the use of high-technology in modern day medicine are Evidence-based Medicine and Health-Informatics. One study completed at Ohio State University (2016) proved how beneficial combining high-technologies such as Hea lth Informatics Tools (HIT) and Evidence-BasedRead MoreThe Comeback of the Maggot Therapy896 Words   |  4 Pagesbeen and are still employed in many medical treatments since antiquity. These living organisms are believed to carry myriads of therapeutic benefits, since they are not biochemically-engineered, perhaps a natural remedy. Despite their medical significance, many of these practices have ceased to exist in today’s society, since there are insufficient scientific evidences to elicit if they are truly efficient and safe for the human body. In accordance to today’s medical perspective and ideology, these treatmentsRead MoreHigh Technology Solutions For Preventable Problems1619 Words   |  7 Pagesexplore the focus of high-technology solutions to preventable problems the characteristics of the medical care culture that encourage the latter approach, describe how the ‘bottom line’ focus has changed the nature of the US health care system and lastly , state my views on the influences that the U.S. insurance industry has on the single payer system concept. High-technology solutions to preventable problems Medicine in the 21st Century has continued to push theRead MoreAirpower And Its Effectiveness Against The Enemy s Fielded Military Forces1501 Words   |  7 Pagesstrategy. Airpower’s effectiveness in support of national strategy has significantly improved since 1945. The study of airpower exposed certain consistencies which have affected its effectiveness. The theory and practice of airpower filled the past century with frequently persuasive victories coupled with a historical documentation packed with arguable failures. It is important to note that the effectiveness of airpower, as a military operational strategy, has triggered a debate among proponents and

Wednesday, May 13, 2020

International business expansion and cultural impacts yielding success or failure The impact of culture on the global economy - Free Essay Example

Sample details Pages: 7 Words: 2103 Downloads: 9 Date added: 2017/06/26 Category Economics Essay Type Analytical essay Level High school Did you like this example? International business expansion and cultural impacts yielding success or failure: The impact of culture on the global economy Doctoral Dissertation Proposal Business problem Hodge (2001) states: à ¢Ã¢â€š ¬Ã…“Securing a global competitive advantage is the greatest challenge facing business today.à ¢Ã¢â€š ¬Ã‚  After all, Scott (2004) tells us going à ¢Ã¢â€š ¬Ã…“beyond the bordersà ¢Ã¢â€š ¬Ã‚  is the next logical step for organisations once theyà ¢Ã¢â€š ¬Ã¢â€ž ¢re established. In fact, among US franchises along, while only 3,365 had international units in 1971, by 1990 the number increased more than 10 fold to 39,000 franchised units (Scott 2004). Macnaghten and Jacobs (1997) emphasise the need to understand the manner in which the public of a target country identifies with and can support a product line or organisation in order to assure sustaintability, stating that if this is not properly studied, the likelihood of business success in expansion into a foreign country is highly unlikely. Don’t waste time! Our writers will create an original "International business expansion and cultural impacts yielding success or failure: The impact of culture on the global economy" essay for you Create order Not only is an understanding of how the target country identifies with the product, but it is critical to understand the culture of the target country during all negotiations and business interactions in order to assure success. For example, Ostermiller (2004) cites the incident of a businessman arriving in casual attire inclusive of sandals to dine with Chinese representatives of an organisation. The deal was quickly quashed as straw sandals, like the ones worn by the casual businessman, represent funerals within the Chinese culture and representatives were highly offended at the implication and lack of regard for their heritage (Ostermiller 2004). Frase (2007) states many international deals are often lost due to the misinterpretation of a single word. Thus, the statement made by Shattuck (2006) that suggests a proper business and cultural foundation is critical in order for businesses to succeed in their plans for expansion or start-up in a new country is accurate and presen ts a growing problem in business today. There is a widespread, yet inaccurate belief that if one is successful in their own country, expanding into another is a natural step that should, theoretically, proceed without any problems. This is clearly not the case in the real world. Research phenomenon Kanter and Corn (1994) tell us which most business negotiations are fraught with tension, when acquisitions of international firms are involved in order to expand business in a target market; yet most frequently their success or failure is based on cultural values. Hodge (2001) believes that, while à ¢Ã¢â€š ¬Ã…“hardà ¢Ã¢â€š ¬Ã‚  factors, including currency fluctuation, economic condition and political stability are critical to assess in a potential country of planned business expansion, it is the à ¢Ã¢â€š ¬Ã…“softà ¢Ã¢â€š ¬Ã‚  factor, cultural differences and cultural awareness that can make or break your business. For example, how are female managers viewed by the country planned for business entry? Cordana, Scherer and Owen (2002) determined that gender was the ultimate explanation for three times the variance than culture specific issues within a country; however, the attitudes towards gender are part of a countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s culture where resistance to female managers by male counterparts would be a source of friction. This was also highlighted in research on cross-cultural attitudes of organisations in India, Korea and the United States which found that significant cultural implications are responsible for concepts of power and strength within the business environment (Christie, Kwon, Stoeberl Baumhart, 2003). Research has also highlighted the role various industries present as cultural industries, such as fashion or design which have serious implications related to cultural awareness of target countries in order to assure success in business expansion (Banks, Lovatt, Oà ¢Ã¢â€š ¬Ã¢â€ž ¢Connor Raffo 2000). For example, Brooks Brother s made the decision in 1991 to expand from New York City to Italy, citing Italians as fashion conscious and ready for their type of classic clothing (Palmieri 1991). Palmieri (1991) also noted that Brooks Brotherà ¢Ã¢â€š ¬Ã¢â€ž ¢s already had a strong demand for their product in Italy prior to the expansion. Even within the computer technology industry, knowledge of how international websites are viewed and interpreted with respect to business must be designed with attention to cultural awareness and conform to cultural differences. For example, Zhang and Galletta (2006) note that Mexicans studied were seen as more patient during longer waiting periods for web pages to load when compared with Americans. Similar issues were highlighted in research conducted by Russo and Boor (1993) on the need for culturally aware user interfaces for international companies. For example, Russo and Boor (1993) sited the importance of word choice, local formats, use of images, colour choice and eve n process flow as needing to be appropriate for viewing and use in the target country. Business conduct and processes vary from culture and country to culture and country. For example, Aguinis and Kragier (2006) noted that in Latin America, meetings do not usually start at the scheduled time; however, oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s level of annoyance at the cultural phenomenon can lead to a quick dissolution of the business expansion plans as evidenced by a lack of cultural awareness. Cultural awareness on issues such as this are critical, as pointed out by Very and Schweiger (2001) who tell us that poorly managed acquisition processes can significantly sour the business relationship and opportunities in the target country. Concluding, Meschi (1997) notes that à ¢Ã¢â€š ¬Ã…“the extent to which the longevity of an international joint venture affects the intensity of its cultural differences.à ¢Ã¢â€š ¬Ã‚  In other words, attention to cultural differences leads to success or failure of business start-up or planned expansion into other countries. This is also supported by Baris Oney (cited in Looking for Opportunity? 2005), head of International Business Development Relations at Turkcell who tells us the most important facet in business expansion is finding a target country familiar with Western business standards plus a comprehensive understanding of the target regionà ¢Ã¢â€š ¬Ã¢â€ž ¢s socio-political undercurrents. Unresolved issues The majority of existing research appears limited in a number of ways. Firstly the primary focus on whether culture affects international business expansion tends to focus on management attention to culture from a human resources vantage point. Secondly, little purely academic research exists on the role of cultural appropriateness for international business expansion as proposed for this dissertation; the majority of current literature is primarily limited to trade journals, newspaper articles and discourse provided on webs ites. As such, it is believed that the results of this dissertation would add to the limited research available on the role of cultural awareness and cultural appropriateness on the success or failure of international expansion or state up. Research questions and hypotheses Based on a review of industry through current academic literature and the lack of data specific to the role of cultural awareness in business expansion or start-up in a foreign country, the following research questions and hypothesis is presented. Are some industries better suited to international expansion or start up than others? What role does technology play in the success or failure of international business based on cultural acceptance? How important is cultural awareness in the plans for international business expansion? Are some countries more accepting of international business expansion into their territories than others? Is there an international culture and language unique to global business (Clear window into Chinese market 2006)? Hypotheses: Cultural awareness is considered one of the most important aspects predicting the success of international business expansion or start-up. Rational and description of approach A mixed methodology approach is proposed in order to provide a comprehensive research effort. Cross, David, Graham and Thralls (1996) tell us the specific methodologies chosen should connect not only the research but the results to real world practicality. Particularly in the world of business, research has turned to using triangulated results from both qualitative and quantitative methodologies performed within the research scope of a single study to provide stronger and more meaningful results (Sogunro 2002). More specifically, Sogunro (2002) states that research studies should be designed based on what is most likely to provide the most useful set of knowledge. Therefore, if a researcher uses a mixed quantitative and qualitative approach results can provide complimentary data as benefitted from each unique methodology viewed separately (Devers 1999). Combined research methodologies also allow for a more descriptive study that Schollhammer (1994) believes are increasing seen as the research methodology most often used in management and business in order to allow for a more focused approach to research questions. Schollhammer (1994) concluded the most valuable pieces of research for business and management are those that use multiple methodological approaches. Therefore, this project proposes the mixed methodology approach Participants will be comprised of business development managers working in Fortune 500 companies as well as within medium sized companies from both Great Britain and from the United States. Participants will be actively recruited to take part in an online questionnaire specifically developed for this study. Although no contact information will be collected on the questionnaire itself, the last question on the survey will ask if the participant is interested in taking part in an online chat-like/focus group. Those participants who elect that option by answering à ¢Ã¢â€š ¬Ã…“yesà ¢Ã¢â€š ¬Ã‚  wi ll be automatically transferred online to a separate form for the participant to complete strictly on contact information and best time to arrange the online session, thus assuring no personal information will be maintained on the quantitative questionnaire portion of the study. Those who decline the invitation will automatically be logged off the system and their survey/questionnaire responses will automatically be uploaded into the database table constructed to hold feeds from the line research data. References Aguinis, H Kraiger, K. 2006. Intervening in emerging markets: Back to the basics, or go home empty-handed. Society for Industrial and Organizational Psychology, Inc. [Online]. Retrieved from: https://70.60.24.9/tip/backissues/tipdec95/aguinis.aspx [Accessed 2 October 2008]. Banks, M, Lovatt, A, Oà ¢Ã¢â€š ¬Ã¢â€ž ¢Connor, J Raffo, C. 2000. Risk and trust in the cultural industries. Geoforum, 31(4), 453 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 464. Christie, PMJ, Kwon, IWG, Stoeberl, PA Baumhart, R. 2003. A cross-cultural comparison of ethical attitudes of business managers: India, Korea and the United States. Journal of Business Ethics, 24, 263 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 287. Clear window into Chinese market. 2006. Automotive Industries. [Online]. Retrieved from: https://www.highbeam.com/doc/1P3:1083692591 [Accessed 8 October 2008]. Cordano, M, Scherer, RF Owen, C. 2002. Attitudes toward women as managers: Sex versus culture. Women in Management Review, 17(10), 51 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 60. Cross, GA, David, CS, Graham, MB Thralls, C. 1996.Thinking and rethinking business methodology. Business Communication Quarterly, 59(3), 105 115. Devers, KJ. 1999. How will we know à ¢Ã¢â€š ¬Ã…“goodà ¢Ã¢â€š ¬Ã‚  qualitative research when we see it? Beginning the dialogue in health services research. Health Services Research, 34(5), 1153 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1188. Frase, M. 2007. How all employees a wider world: Even employees who donà ¢Ã¢â€š ¬Ã¢â€ž ¢t travel over seas need to know the culture and practices of the countries where you have commercial ties. HR Magazine. [Online]. Retrieved from: https://www.highbeam.com/doc/1G1:165167749 [Accessed 8 October 2008]. Galletta, D., Henry, RM, Mccoy, S Polak, P. à ¢Ã¢â€š ¬Ã…“Understanding the direct and interaction effects of web delay and related factors: A research program.à ¢Ã¢â€š ¬Ã‚  In Computer Interaction and Management Information Systems Foundations, eds. P Zhang D Galletta. Human-Advances in Management Information Systems, 5, 26 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 69. Hodge, S. 2000. Global smarts: The art of communicating and deal making anywhere in the world. Hoboken, NJ: John Wiley Sons, Inc. Kanter, RM Corn, RI. 1994. Do cultural differences make a business difference? Contextual factors affecting cross-cultural relationship success. Journal of Management Development, 13(2), 5 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 23. Looking for an opportunity? Go East, young man: European and US companies are incre asingly looking at Turkey s a partner and springboard to new markets further afield. Foreign Policy. [Online]. Retrieved from https://www.highbeam.com/doc/1G1:138534066 [Accessed 8 October 2008]. Macnaghten, P Jacobs, M. 1997. Public identification with sustainable development investigating cultural barriers to participation. Global Environmental Change, 7(1), 5 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 24. Meschi, PX. 1997. Longevity and cultural differences of international joint ventures: Toward time-based cultural management. Human Relations, 50(2), 211 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 228. Ostermiller, P. 2004. Global gifting: A sampling of suitable gifts from local honey to yak hair hats. Utah Business. Retrieved from: https://www.highbeam.com/doc/1G1:125953711 [Accessed 8 October 2008]. Palmieri, JE. 1991. Brooks Bros. to sell line to Italian stores. Daily News Record. [Online]. Retrieved from https://www.highbeam.com/doc/1G1:10911747 [Accessed 8 October 2008]. Russo, P Boor, S. How fluent is yo ur interface? Designing for international users. Conference on Human Factors in Computing Systems. Proceedings of the INTERACT à ¢Ã¢â€š ¬Ã¢â€ž ¢93 and CHI à ¢Ã¢â€š ¬Ã¢â€ž ¢93 conference on human factors in computing systems. Amsterdam, Netherlands, 1993, pages 342 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 347. Schollhammer, H. 1994. Strategies and methodologies in international business and comparative management research. Management International Review, 34, 5 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 20. Scott, NR. 2004. For the stout-hearted and well-heeled, opportunities abound overseas. Franchising World. [Online]. Retrieved from: https://www.highbeam.com/doc/1G1:112686801 [Accessed 8 October 2008]. Shattuck, MC. 2006. How franchise companies can target growth markets. Franchising World. [Online]. Retrieved from: https://www.highbeam.com/doc/1G1:143481457 [Accessed 8 October 2008]. Sogunro, O. 2002. Selecting a quantitative or qualitative research methodology: An experience. Educational Research Quarterly, 26 (1), 3- 10. Stephens, GK Greer, CR. 1995. Doing business in Mexico: Understanding cultural differences. Organizational Dynamics, 24(1), 39 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 55. Very, P Schweiger, DM. 2001. The acquisition process as a learning process: Evidence from a study of critical problems and solutions in domestic and cross-border deals. Journal of World Business, 36(1), 11 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 31.

Wednesday, May 6, 2020

Wireless Technology Proposal Free Essays

Starting a business can be challenging as well as rewarding. Implementing the use of modern, relevant technology will help promote success within the business. Wireless devices can be used to help with achieving and maintaining that success. We will write a custom essay sample on Wireless Technology Proposal or any similar topic only for you Order Now There is a vast array of wireless devices available to choose from. It is important to know which of these would be most useful for the party plate business. With research, it has been determined that party plates would benefit most from modern cell phones and the Apple IPAD. We recommend that each employee be provided a cellular phone and also an Apple IPAD for business purposes. Attached is a detailed proposal that addresses the pro’s and cons of incorporating these two devices. We will justify the decision of choosing the devices and our research and data will break down the economical concerns associated with implementing this plan of action. In conjunction with my team, we have deliberated and decided upon two wireless technologies that would be beneficial to administer in the Party Plates organization. We have decided to implement the usefulness of Apple iPads Blackberry phones into our company to streamline business. The iPad offers apps that eliminate paper-based processes that give you realtime information, and improve efficiency of common office activities. iPad gives you immediate access to important files. Utilizing easytouse business apps on iPad, you can review and edit Microsoft Office and iWork files, fine-tune presentations, and annotate PDFs. iPads allows you to continue working on important projects even when you’re away from your desk. Using an iPad simplifies all your business-critical tasks, whether it’s managing inventory, tracking shipments, or invoicing clients. With iPad and apps from the App Store, get equipped with ready-to-go solutions to keep your operations on course. iPad is also an incredible mobile sales tool to help you manage all your customer relationships. With its wireless connectivity, iPad gives you on-the-spot access to your CRM database for customer information, sales data, and task lists. In addition to the iPad, our team chose to incorporate the Blackberry phone as a wireless mobile device as well. The advantages of giving your employees a blackberry as a business device allows users to make phone calls, send emails, look at and send documents, text messages and pictures, and record and listen to voicemails from anywhere in the world. The business benefits of these devices have led some companies to purchase a plan for every employee. This has led some companies to see an increase in employee efficiency and happiness. With a company Blackberry, an employee can conduct business when outside of the office. Mobile access to communications and information helps you respond promptly to inquiries and address customer concerns immediately, enhancing their satisfaction. Access to up-to-date information helps you capitalize on business opportunities virtually whenever and wherever they arise. Technology has many benefits to a business; however there are also many potential disadvantages. One important benefit for a bus to use wireless technology is to save money. Wireless Technology regulates the need for employees to come into the office. For example, if there is a meeting that would involve several employees in different locations it would save the company money to not have to pay for travel expenses. It is an advantage for employees to use their company phones. Wireless communication increases communication by receiving information faster. Wireless communication allows employees to be easy to contact when on the move. Most of all there is no need for cords. On the negative side of wireless technology, many businesses depend on electronic systems and operation for the company can come to an immediate standstill if the software crashes or the system goes down. Second, software is constantly changing and needing upgrading and technical support could be time consuming. Security can be an issue; unauthorized people can attack wireless technology. The mobile speed is not as fast as a desktop computer, and sometimes servicing can be expensive. As our business Party Plates continues to emerge we will continue to require advancement in our technology. Wireless technology plays a huge role in the way we facilitate our day to day business. Some of the latest additions to our wireless devices are such as the cell phone and I-pad. These wireless devices will ensure our employees not only have a variety but flexibility alike. Our management team and sales associates are finding it not only convenient but it helps with their overall productivity of our products for several reasons. First, wireless technology allows our employees the opportunity to be productive and use their time that was formerly being wasted. A good example would be, most employees commute to work on public transportation. The commute allows them the time to research new and innovate ways and ideas to help continue the growth of our company or complete unfinished assignments. Secondly, because our employees or able to take their devices with them, their work locations are much more flexible. Another great advantage to upgrading to wireless technology is that it allows our employees the opportunity to allocate their work time around their personal obligations. The following is a spreadsheet to track hardware and software requirements. In conclusion, you can see the company will successfully meet goals, and provide a more substantial way of communication for all staff. After carefully reviewing the operation of Party Plates a modern relevant and sufficient technology to consider are cell phones and the up to date IPAD 2. Our team would gladly assist your company to moving forward with a wireless way of communication. Reference: http://us. blackberry. com/business/types/small/SolutionsBrochure_V5. pdf How to cite Wireless Technology Proposal, Essay examples

Tuesday, May 5, 2020

Computer Security Breach Place Cyber Attackâ€Myassignmenthelp.Com

Question: Discuss About The Computer Security Breach Place Cyber Attack? Answer: Introduction There seems to be a data security breach almost on a daily basis, so much that every time it hits an organization or a country, the loss is repairable. One such that took place in the mont of June 2017 was by the name of Petya which is not a ransomware attack but a wiper. The said attacks consequences are found to be much more alarming than construed by people. It had ended up attacking and destroying the networks of various companies across Europe. Generally security breaches lead to utilization of stolen data but not destruction of the same, however the said attack leads to the later i.e. destruction of data on a huge scale. The attackers were never inclined towards a motive of obtaining any sort of financial gain from these entities and such other victims. The earlier version of the same attack was not as deadly as the 2017 version which is termed as wiper by various researchers. The malicious software is known as Petya, NotPetya, ExPet, Nyetya and such other names (Hackett, 2017) . Here the issue lies is that the data once destroyed cannot be retrieved again. Assessment Of The Issue Thus it is understood that the said attack is even more worse than any such ransomware attacks wherein the victim at least has the surety to get hold of the stolen data. Unfortunately the latest version of this attack leads to permanent deletion of significant data. Europe and USA have been the main victims of the said attack. Companies such as WPP, Mondelez a food company, DLA Piper- a law firm and Danish Shipping and transport firm Maersk wherein the information has been taken into custody by the attackers and ransomware is being demanded for. Petya has been found successful in abusing the EternalBlue and EternalRomance vulnerabilities in Microsofts systems ((Brandom, 2017). As per the security company, Kaspersky Lab, the hack had infected around 2000 systems in around more than a dozen countries. As mentioned above, the Eternal Blue was not only the way this virus could spread, however there were other means also (McGoogan. 2017). Unfortunately, this is even more dangerous than the WannaCry attack which took place in May 2017 since there seems to be no immediate remedy to deal with the said hack. Petyas main motive is not to destroy the single files or documents but to infect the entire hard drive of a system. Thereby the issue here is not only the attacking of the systems but to ensure that they stop working in totality. Pravda, a Ukranian organization has stated that its systems at Chernobyl nuclear plant has been a victim of the said virus. Similarly, Maersk has also confirmed that its systems in Rotterdam has been infected. Seventeen shipping container terminals run by APM terminals have been infected too wherein two are stated in Rotterdam and the rest in various other parts of the world. However, the intensity of the virus attack is no deep and the rate at which it has been spread on a world wide scale infecting major business houses and infrastructural facilities, it seems that it is not possible to halt it from spreading further. Unfortunately the source of the said attack is still being searched upon by the researchers (Rothwell et.al. 2017). Although it being guessed that the main start is from Ukraine. Solutions To Prevent Such Hacks Since EternalBlue and EternalRomance weakness of the Microsoft has been one of the major issues behind the attack, one of the very prominent solution to prevent such attacks is by regular updating the MS Windows program, by mounting the Marchs crucial patch which helps to fight against the said weakness is found to be one of the main ways out to stop the spread of such an attack. This will also help to protect against the attacks in future as well with various payloads. Also various anti-virus entities have recently said that their software have already been updated to be able to detect and protect against the said anti-virus (Haynes, 2017). Another very important way to safeguard oneself from such attacks is by taking a backup of all files on a regular basis so the impact of such attacks would not be felt too harshly. Apart from this, if the system is attacked by Petya, then the procedure for the same is that after infecting the PCs, it waits for an hour before the system is rebooted. Thus when the system is rebooting the user should switch off the machine so that files will not get corrupted and soon the system should be disconnected from the internet. The hard drive should be immediately reformatted and then the back-up files reloaded again. This would enable safeguarding of the system from the anti-virus attack (Solon Hern, 2017). Conclusion Hence it can be summarized as an attack which is even more dangerous than those which demand ransom like the WannaCry. May 2017 had seen one fothe worst in the history of cyber attacks but June 2017 had seen even worser wherein the entire hard drive gets infected to such an extent that the files are destroyed permanently leaving the user with no option of recovery if back-ups are not taken. Thus full efforts should be made to ensure that the system is updated with the latest anti-virus along with adequate back-ups so that recovery is not an issue. References: Brandom,R. (2017). The Petya ransomware is starting to look like a cyberattack in disguise. Retrieved from https://www.theverge.com/2017/6/28/15888632/petya-goldeneye-ransomware-cyberattack-ukraine-russia Hackett,R. (2017). What that Globe Circling, Business-Crushing Malware Wreck Computers. Retrieved from https://fortune.com/2017/06/30/petya-ransomware-video/ Haynes,J. (2017). Cyber attack: Whats going on with the latest ransomware virus? Retrieved from https://www.abc.net.au/news/2017-06-28/whats-going-on-with-the-latest-cyber-attack/8658332 McGoogan,C. (2017). Petya cyber attack: Everything to know about the global ransomware outbreak. Retrieved from https://www.telegraph.co.uk/technology/2017/06/27/petya-cyber-attack-everything-know-global-ransomware-outbreak/ Rothwell,J., Titcomb,J. McGoogan,C. (2017). Petya Cyber Attack : Ransomware spreads across Europe with firms in Ukraine, Britain and Spain Shut down. Retrieved from https://www.telegraph.co.uk/news/2017/06/27/ukraine-hit-massive-cyber-attack1/ Solon,O. Hern,A. (2017). Petya ransomware attack: what is it and how can it be stopped? Retrieved from https://www.theguardian.com/technology/2017/jun/27/petya-ransomware-cyber-attack-who-what-why-how